Bookmarks: Collector's Edition

Jun - 11 - 2009Filed in: Marketing | Promotional
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The FedEx man dropped off a little box last week and I tore into it like a kid on Christmas morning. Bookmarks! But wait, what on earth have they done? They are printed wrong. The knuckleheads at the printshop got the front and back image turned in opposite directions so that you have to flip the darned thing over end to end to read the other side.

My first reaction was to call and complain but then I remembered how I declined the option to have a proof sent before the printing. I bet they did it on purpose.

It’s only a first printing of a hundred and it didn’t cost much so I can’t really complain. I guarantee I’ll say yes to that proof option next time though.

But all is not lost. Like anyone who’s ever collected stamps or coins knows, flaws are not always a bad thing, not when they are the fault of the manufacturer. Yes, that’s right, the print error on these bookmarks has rendered them rare collector’s items. They will probably be worth hundreds one day, if not millions. Hundreds and millions of what? I’m not at liberty to say.

If you want one, send me an email with your address. Guaranteed in mint condition*.

*not liable for folding, crumpling, wetting, or other detriment caused by the postal service.

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